For established B2B companies
After the show, the calendar goes quiet. We build the deals that arrive anyway.
Your company was built on people who already know you. That works until it doesn't. Deals Group designs and runs the channels that reach the buyers who have never heard of you, so the months between events stop being the months you wait.
A network is not a system.
Most companies we sit down with grew on relationships. A customer tells a peer. A distributor makes an introduction. The right booth at the right show fills the order book for a season. That is real, and it is worth protecting.
It is also something you cannot schedule. You cannot ask a referral to show up in July. You cannot move a trade show closer. So the year takes the shape of the event calendar, busy around the shows and thin in between, and after a while everyone calls the thin part normal.
We don't think it is normal. We think it is a gap nobody was ever asked to fill.
Where buyers come from
Four ways in. Most firms keep one door open.
A buyer who does not know you yet can only find you in a handful of ways. Here is how the picture usually looks when we first arrive.
- ReferralsThe door you already use. Usually run well, almost always run by instinct.
- OutboundReaching the right person at a company that should know you, before they start looking.
- ContentAnswers to the questions your buyers ask long before they would ever pick up the phone.
- PaidPutting a clear message in front of a defined set of buyers, on purpose and on your terms.
How the group works
We open the doors you never got around to.
First
Design
We look at who actually buys from you and why, then decide which closed doors are worth opening first. Nothing is built on a guess.
Then
Build
The research, the messages, the pages that answer a buyer's questions, the routines behind them. Every message is written for one real person and read by a human before it goes out.
Meanwhile
Run
Our people run the channels for you until they put real conversations in your pipeline. We only contact people with a reason to hear from you, and anyone who says stop is stopped.
Finally
Hand over
Once it works, it becomes yours. We train your people, pass over everything we built, and step back.
Then we leave. On purpose.
Plenty of firms would happily run your outreach forever. We think that keeps you exactly as exposed as you are today, only with an invoice attached. The point of the work is that you own it at the end.
- The playbook
- The data
- The sequences
- Your people, trained to run it
Start here
Ask for a Quiet Months Map.
A short, plain read of your company: which channels you run today, which sit idle, and where an engine would fit first. It is free. There is no deck and no obligation. Tell us a little about the business and we will reply to you directly.